What is E-Marketing?

As the very name suggests E-Marketing can be defined as the range of methodologies implemented to sell goods and services both online and offline. More recently e-marketing is also referred to as ‘Email Marketing’. This although is a common misconception.

In order to understand the importance of E-marketing one needs to know how it differs from the concept of online marketing. Although both the processes embrace the same methodologies e-marketing primarily takes the principals of traditional marketing and translates the same to the notions of online world. One of the key benefits of E-marketing is that the nature of ‘online’ removes the geographic boundaries that limit traditional media marketing.

E-Marketing can take enumerable forms and continue to develop innovations all the time. The methodologies included in E-Marketing are:

• Email Marketing
• Pay Per Click Advertisements
• Affiliate Marketing
• Search Engine Optimization
• CPM- Display Advertising
• Social Media Advertising

Emarketing today has become an essential part of most companies operating within the purview of online marketing mix. Every Year companies are increasingly allocating resources to capitalize sales benefits from advertising and online marketing.

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