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Tuesday, June 11, 2013
Souvik Das
In order to understand the relevance of mobile ecommerce it is very important for us to first understand what it entails. It is a term that describes online sales transaction that uses wireless devices such as hand held computers, mobile phones or laptops. These wireless devices interact with computer networks that have the ability to conduct online merchandise purchase. Any type of cash exchanges that takes place during the online functions are known as e-commerce transaction. Mobile ecommerce can be broadly classified as one of the many subsets of electronic commerce.
Mobile ecommerce therefore can be defined as the endeavor to ensure complete mobile solution for ecommerce shopping carts. They are mainly integrated with the ecommerce portals so that users can access necessary information via their mobile phones and can access the same any time of the day from any location.
Mobile devices provide unique opportunities for ecommerce companies. Personalized communication and contents assume a whole new meaning when you consider the fact that the mobile devices unlike a personal computer are inherently personal in nature. The producers marketing via the channels of mobile ecommerce can explore better and increased opportunities to get through larger consumer base. Now the producers and retailers were empowered to gain access to the personal time of their prospective customers as well.
It is an undeniable fact that the future of retail industry depends a great deal on the innovations. Ecommerce significantly turned the entire world into a global marketplace. Mobile ecommerce is even bringing the different aspects of marketplace closer. With over 300,000 mobile apps and 10.9 billion worldwide, it is evident that the business today is rapidly adapting the latest features of mobile ecommerce.
There are different advantages of this innovation that accounts for its rising popularity. Firstly they have the advantages of providing a bigger appeal as the consumers carry their smart phones wherever they go. Hence, there is growth in opportunities for location based sales. Mobile ecommerce platform always ensures integrated payment solution. The ideas of One Touch Shopping from anywhere you want have revolutionized the idea of diversified shopping experiences. There are many companies who have integrated the support function into the apps to make it a one stop solution for both sales as well as services.
One of the most significant advantages is that it is very easy to build and maintain a mobile ecommerce app and it is more cost effective than other websites as well. The relevance and significance of mobile ecommerce is increasing with each passing day more because if you provide your customers information through multiple channels it will surely provide your business with a competitive edge. Mobile ecommerce indeed started getting importance and it will be intelligent for the business to ride the wave for extracting maximum advantages.
Mobile ecommerce therefore can be defined as the endeavor to ensure complete mobile solution for ecommerce shopping carts. They are mainly integrated with the ecommerce portals so that users can access necessary information via their mobile phones and can access the same any time of the day from any location.
Mobile devices provide unique opportunities for ecommerce companies. Personalized communication and contents assume a whole new meaning when you consider the fact that the mobile devices unlike a personal computer are inherently personal in nature. The producers marketing via the channels of mobile ecommerce can explore better and increased opportunities to get through larger consumer base. Now the producers and retailers were empowered to gain access to the personal time of their prospective customers as well.
There are different advantages of this innovation that accounts for its rising popularity. Firstly they have the advantages of providing a bigger appeal as the consumers carry their smart phones wherever they go. Hence, there is growth in opportunities for location based sales. Mobile ecommerce platform always ensures integrated payment solution. The ideas of One Touch Shopping from anywhere you want have revolutionized the idea of diversified shopping experiences. There are many companies who have integrated the support function into the apps to make it a one stop solution for both sales as well as services.
One of the most significant advantages is that it is very easy to build and maintain a mobile ecommerce app and it is more cost effective than other websites as well. The relevance and significance of mobile ecommerce is increasing with each passing day more because if you provide your customers information through multiple channels it will surely provide your business with a competitive edge. Mobile ecommerce indeed started getting importance and it will be intelligent for the business to ride the wave for extracting maximum advantages.
