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Wednesday, June 26, 2013
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“Do Re Mi Fa So La Ti” are the seven notes that build all kinds, forms and genres of music. It’s the intermingled dancing of these notes that make a listener dance out of one’s heart! Just as these notes are woven into the fabric of each composition to bring out a melodious song, similarly the various facets of the music industry like recording, manufacturing records, music distribution, promotion and marketing orchestrate harmoniously to make the song a successful commercial venture.
What is the success determining factor? Well,of course, apart from the intrinsic quality and inherent worth of the song being the prime factors, we shall probe into the commercial dimension trying to understand what is it that separates the commercially successful songs which bomb the charts from the ones that go commercially kaput!
Essentially,a good song is one that knocks at the door of the listeners’ existence, captures their attention, pitches tent in the heart and lights up a flame which stirs up the soul and then leaves it tattooed .
Commercially a good song is one which rakes in money for the producers and various people of the music promotion industry. We will discuss this commercial dimension here.
Every song has a rhythm, a melody, an aura or energy that contributes to making an impression. The impression that it projects alights on the mindspace of the listener making one feel and perceive accordingly. The basic impression needs to be positive. By positive it’s meant that the song by virtue of it’s melody or lyrics, it’s essence is communicated well enough to touch the listener ( even is subconsciously). The essence of the song is it’s integrity. Thus, if the basic impression projected by the song is positive, it is more likely to resonate with the listeners.
Similarly we draw a parallel analogy to the commercial dimension. We speak of the basic impression in the commercial context.Every song has a rhythm. If the song misses a beat, the entire song turns out discordant. If one note is out of it’s place, the song sounds jarring. The integrity is lost. The impression is destroyed.
Likewise, the different facets of the industry - the Music Distributors, Promoters, Designers, Manufacturers are the different musical notes of the commercial sector. If a note is out of tune with another, the overall big impression will be affected. Often during chalking out the trajectory of a song (from the start to the CDs in the audiences’ hands) dealings, interaction among these ‘music notes’ require precise coordination and synchronization. Only then will the song be a commercial hit. With a haphazard random approach, commercial success will be elusive.
Instead, getting to arrange all of it in a streamlined way so as to channelize all efforts , time and money in a concentrated direction is now made available online. An online platform that ensures while your song moves hearts, the overall synchronized chugging commercial machinery keeps the cash registers ringing.
Essentially,a good song is one that knocks at the door of the listeners’ existence, captures their attention, pitches tent in the heart and lights up a flame which stirs up the soul and then leaves it tattooed .
Commercially a good song is one which rakes in money for the producers and various people of the music promotion industry. We will discuss this commercial dimension here.
Every song has a rhythm, a melody, an aura or energy that contributes to making an impression. The impression that it projects alights on the mindspace of the listener making one feel and perceive accordingly. The basic impression needs to be positive. By positive it’s meant that the song by virtue of it’s melody or lyrics, it’s essence is communicated well enough to touch the listener ( even is subconsciously). The essence of the song is it’s integrity. Thus, if the basic impression projected by the song is positive, it is more likely to resonate with the listeners.
Similarly we draw a parallel analogy to the commercial dimension. We speak of the basic impression in the commercial context.Every song has a rhythm. If the song misses a beat, the entire song turns out discordant. If one note is out of it’s place, the song sounds jarring. The integrity is lost. The impression is destroyed.
Likewise, the different facets of the industry - the Music Distributors, Promoters, Designers, Manufacturers are the different musical notes of the commercial sector. If a note is out of tune with another, the overall big impression will be affected. Often during chalking out the trajectory of a song (from the start to the CDs in the audiences’ hands) dealings, interaction among these ‘music notes’ require precise coordination and synchronization. Only then will the song be a commercial hit. With a haphazard random approach, commercial success will be elusive.
Instead, getting to arrange all of it in a streamlined way so as to channelize all efforts , time and money in a concentrated direction is now made available online. An online platform that ensures while your song moves hearts, the overall synchronized chugging commercial machinery keeps the cash registers ringing.
 | About Debmalya Datta Member of Thedigitalmarketing.org & Member of Androidhardwares.com, a Digital Marketer & blogger. Follow him on Twitter, or befriend him on Facebook. |
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