Showing posts with label Social Networking. Show all posts
Showing posts with label Social Networking. Show all posts

23 July 2013

Being an urban youth, it is most common among us to have an account on any social networking site. Businesses too increasingly are looking up to these mediums of social interaction to promote and communicate their business objectives. Most of us have our accounts in the most popular social networking sites. If businesses are posting content on these sites they will want appropriate engagement from audience’s end. One of the most frequently asked questions among businesses owners and strategists are “Why the promotions are not receiving satisfactory responses?” Here are few tips to ensure that the audience engagement to your content is enhanced:

1. Ask Questions that are Provocative: If you are planning your social media campaigns include questions that are provocative and can make the visitors pause for a while and think about it. Don’t just post an article, image or simple video links.

2. Post content other than your own: Include content from other sources as well which are in your field. Nobody will like to follow someone who only brags about themselves. Having a variety of content will help you to keep your audience interested.

3. Include Videos and Images: The Social Media Pages are aesthetically pleasing when it contains videos, images, charts, inforgraphs, etc. People are more likely to obtain information in the visual format rather than what they do from the plain text.

4. Tag the Author: Always tag the author of the article, the video or the image you link to. This will obviously give the author a notification that you are promoting his or her work. They might even start following you then.

5. Ask audiences for opinions: This is one of the best ways to engage your audiences. Gear questions toward your audiences in social media. Once in a while you might also post something about your personal life. During holidays share your plans and updates. This way you can keep the audiences continuously interested in your page.

Always remember that audience sought for uniqueness in content. To engage them in your page include more and more interesting and unique content in your page.

19 June 2013

Social networking sites can be defined as the web based services that allow individuals to construct a public profile, articulate the list of users with whom they want to interact, share or connect. A profile in social networking site allows the individual to traverse their list of connections and those made by others within the system. It is unique phenomenon allowing individuals to meet and form connections with strangers as well as revive and maintain with the ones already known.

In simpler words social networking sites provide the individuals with the forum to share their activities and information with families, friends, colleagues or acquaintances. Facebook, Google+, Twitter, LinkedIn, Pinterest, etc are examples of most popular social networking sites.

These sites also have great significance in case of promoting businesses. Increasing number of internet users from around the world are registering in social networking sites making it one of the most coveted and largest bases of potential customers around the world. Promoting business messages through social networking sites will entail that you get access to increasing numbers of customer base and explore global markets as well.

In my next blog i'll discuss how business benefited by social networking sites.


About Souvik Das

Founder of Thedigitalmarketing.org, an SEO Analyst, Digital Marketing Executive & blogger expert. Follow him on Twitter, or befriend him on Facebook.

13 June 2013


What is the first thing that comes to your mind when we talk about social networking websites?

The most obvious answer would be to describe it as an online platform that has become a virtual world of interaction and communication for people from around the world. The answer is indeed correct but it does not stress upon the comprehensive meaning of this sharing website.

Interaction and communication are the two major pillars of networking site. Including these obvious advantages there are certain other benefits attached to online networking as well. The ability to increase the virtual potential or work with others regardless of distance presents a new way for the owners to carry out their businesses. One of the most interesting aspects is that it allows us to stay in contact with our friends and families and maintain closer ties with the people we want.

Online media was once considered as the domain for people looking out for friendship on internet, but the tech savvy business world dint take much time to realize the value of linking up their businesses through the wide variety of networks cropping up almost every other day. Apparently getting connected socially is one of the easiest ways to stay in continuous contact with your clients. There are numerous ways in which social networking websites serve the purpose of a business objective.

For instance simply developing a page in those online sharing websites can help you to connect with everyone who have signed up on the service. So if you sign up on a service with million members you are instantly able to connect with a large base of audience. Once the benefits of those platforms to a business are realized it is the time to plan a proper strategy to derive the correct amount of benefits that you are looking for.

Such platforms work best for those who wants to create the most complete and targeted online identity. A comprehensive and full proof strategy allows the business to penetrate into the large market of global consumers. This channel allows you to create virtual identity, goodwill and brand for your business and products. Given the fact that maximum number of urban population worldwide are looking up to the sharing medium to get the information they want. Having a proper online presence allows you to get connected to this large number of traffic.

Social networking benefits to business are enormous, and a business that takes advantage of this tool is certain to see better exposure and increased reach to the global market. Best way to gain global exposure for any business is by branding yourself through popular social networking sites.

15 May 2013

Social media giants like Facebook, Twitter, Pinterest, Google+ and LinkedIn are increasingly becoming an important part of the society. Under such circumstance when social media scenario is on a continuous rise the small businesses are struggling to with the question of how to most efficiently integrate social media into the marketing strategy of their company. It can’t be over stated that how important social networking sites are for the purpose of business. Irrespective of the size of your business social media is one of the modern aspects that matter the most in present society. Regardless the industry most popular social networking websites proved to work across the board for many companies.

The number one priority for any business concerning social media must be to understand how to make the optimum use from the resources of social media. The concern here must be to ascertain the different ways in which you can make most out of your social media presence while making your business the number one priority. For the objectives to be successfully achieved following aspects pertaining social media for your business must be considered:

Connect with customers:
This is the foremost objective for any campaign to penetrate into the consumer market. The social media allows you to get connected with the large base of potential customers. The mediums and tools like advertisement, chain mail and other junks are most easily ignored and disposed by your targeted consumer. These tools of promotion are expensive and at the same time they cannot ascertain the success rate which they can funnel. With social media you can explore the opportunities to connect one on one online. This will save your time, money and all the apprehensions of having to market round the clock.

Meet needs and answer questions:
While marketing the product there might be many questions from the customer’s side that remains unresolved in case of the very traditional media. One of the biggest benefits of social media is that you can use it to answer the questions that your customers may have or to assuage their concerns. This one of the most efficient methods to become the most trusted source for the customers since now they can get their queries resolved instead of matters getting more complicated.

Build your goodwill and reputation:
Most Popular social media like Facebook and Twitter offers you a panic and hype free zone to build the reputation and the goodwill of the business. All you need to work upon is your online presence to get noticed. Be present, be engaging, be professional and be transparent! This will help your goodwill and authenticity to shine through, your leads or customer engagement will come to the top and you will get most out of social media even more than what you expected you could manage. The result will pour in the manifestation of growing number of customers base and expansion of your business.

11 May 2013

The world of communication and interaction has revolutionized. The modern means of communication unlike their traditional counterparts did overcome the bottlenecks of time and proximity. Information and messages are reached to its destination in inexplicable speed of time. The development of communication fields are hugely attributed to the recent technological innovations. The advent of internet further attributed to the rising trends of modern methods of communication.

The present model of communication has been greatly affected and metamorphosed by the advent internet social networking sites. Communication became not only very inexpensive but the contents were also very engaging to keep the users or visitors glued in the different social media or social networking sites. With access to internet people from across the globe could now communicate across their geographical boundaries without incurring extra costs. The phenomenon in technology also facilitated exchange of information, messages, skills, knowledge as well as technologies between different regions.

The online social networking websites rejuvenated the communication methods and replenished the model of communication with latest technological strategies that allowed easy access to unfathomably large base of audience. It treasures a huge resource of potential customers likely to be intervened by different product promotion and advertising campaigns. Recent studies conducted on the same subject reveals that majority of the working generation and the urban youth are observed to dedicate a reasonable part of their active time in online social networking websites. These platforms have an advantage over other forms of electronic media like radio or television because there isn’t any scope of skipping the ads published in internet forums unlike its electronic contemporaries. The longevity and user engaging content of these ads are certain to attract quite a few attentions from across the different countries of the world making your business message globally visible.

social networking websites
For a modern business to prosper in the recent times they need to combat fierce competitive forces. Strategies need to be implemented that will allow the companies not only to sustain the competition but also combat the forces to emerge successfully. All such strategies must be directed towards a large base of potential customers who will find interest in the given products, services or advertising messages.

Social networking sites in USA or in other countries around the world provides access to a huge base of audience. Transferring business messages through them will enable the company or organization to promote their objectives. Social networking websites are also one of the most important and relevant tools of the present time to communicate your messages across boundaries and among widely scattered base of audience. It is important to note here in this regard that the social networking websites are also one of the most widely trusted and useful mediums across the world to create visibility and global exposure for your business. Keeping yourself updated in social networking websites will also contribute in creating your web presence and getting your business noticed globally.

Other than the above mentioned business advantages associated with Social networking USA or other countries around the world there are enumerable social advantages too. The social networking sites allow you to get connected with your friends, families, peers and associates at any time of the day from any location.

The busy schedule that we are dedicated to in the present time does not give us much liberty to meet and greet our near and dear ones. With the advent of social networking sites we can stay connected with them through the regular updates of our status, images, videos, likes and dislikes as well as sharing virtual lessons. The platforms often form one of the most popular resources to form communities and association with likeminded people and derive opportunities of various kinds from these associations.

22 March 2013

The evolution of social networking emancipated a new world interaction and communication. Engaging people and getting engages in your social sphere has never been such interesting before the onset of social networking sites. At the very grass root level social networking was built to engage people in the most unique and enthralling world of communication, interaction and sharing but along with the growth and development of the phenomenon called social networking the periphery expanded to include the most important aspects of contemporary life and living.

If we look at the present time the relevance of social networking raised much ahead of mere forums for interactions and communication rather social networking USA and in other countries of the world emerged as one of the most potential mediums to gain access to a large base of clients. Social networking sites are today increasingly used for the purpose of sharing virtual lessons and facilitate the tenets of marketing, business and recruitment.

Marketing and promotional activities have found one of the most potent tools and medium through social networking sites. The sites are increasingly visited by internet users daily. The campaigns and promotions deliberated in the social networking sites have greater longevity. The promotional campaigns deliberated in online forums are regularly updated and posted with. This enables not only the promotion to be more attractive but proper determination of online campaigns will also enable the same to survive much longer than it does in its counterparts like television and radio.

The pages created for online campaigns in social networking are made very attractive and user engaging so that users feel the impetus to click on the links given and engage with the content. Releasing virtual lessons in social networking also emerges as one of the most attributed medium to share and gain knowledge. It also facilitates to make money online.

19 March 2013

Amidst so many criticisms one cannot deny that the realm of social networking paved their way to have far reaching effects in our life. Marginalizing the importance of social networking only to the advantages attached with the aspects of socializing and forming groups or communities will be relegating the significance and benefits of social networking sites. One of the most important aspects about social networking is that it is also one of the most potent mediums to gather information and knowledge from. From gaining access to news and videos from worldwide, social networking sites are also major and probably the most important forum in the present times to collect information. From information on job openings to latest launch of products, you get a complete new array of information to facilitate your want or demand with.

For instance if you are looking for information relating to certain course or curriculum in USA, then you will not require to be travel all the way to the country and get yourself enrolled in the course to gain the knowledge you desire. Online classes USA will be most appropriate to bring you closer to the curriculum you are interested in right from the comfort of your home. You will be just a click away from the curriculum of your choice.

The online networks of generating and sharing information facilitated the population across the world. Information and knowledge sharing had never been so convenient and competent before the advent of social networking sites. The inclusion of the options like uploading virtual lessons in latest social networking forums further facilitated the idea of information sharing and dissemination. The benefits of accessing information online is not only restricted to online classes USA, rather the online sources are also available for a vast sea of options ranging from different countries around the world.

16 March 2013

There has been tremendous development in the online and virtual concepts of socializing and networking. In recent few years the fast progress exhibited by the medium deliberated to the inclusion of online curriculum even in schools and colleges across the globe to marginalize the restrictions on access of adequate information.

The considerable amount of growth in the medium of online education also prompted for development of curriculum most suitable and productive for the students to learn. Along with the growth of this medium tools complementing the movement of education like wiki, online essays, online quiz, learning labs, news feeds and mobile maps also made successful foray.

Virtual lessons emerged as one of the most potent mediums for students interested in different kind of learning than the very regular. This gave them the opportunity not only to fulfill their desires of learning more than their course books but it also induced better learning opportunity since now with the advent of online education classes and high technology the students could see on high-definition visual representation of what the study.

Researches testified that it is testified by the researches that the things we see, here and understand all at the same time is most easily grasped by us and is keep well stored in our memory than the lessons which we only try memorizing. The technology of virtual lessons USA and in other countries around the world enabled the students to discover realms of study and course which they were unlikely to see through only with their course books.

Many foreign countries have introduced the technology in their curriculum enabling the students to receive classes from experts on the subjects who are probably unable to be physically present to take the classes. High-definition technology allows the student to get complete real experience of the classes.

The advent of virtual lessons USA and in other countries also facilitated the students preferring to study from home or adhere to distance learning modules.