ECommerce Insights

If you have a business and want to excel in the field of activity you are in, it is very important to have a wider reach in the market and adequate global exposure. These are the most important aspects to be ensured for achieving sustainability to any business. Most businesses often fuel their online endeavors with eCommerce strategies in order to attain the advantage they are aiming for. E Commerce is definitely one of the most popular terms doing rounds in the business world. Many of you may be wondering what makes eCommerce so important in the present world.

Below mentioned are few researches and findings which can appropriately justify the growing importance of eCommerce in the business world.

1. The huge rate of growth registered by online sales is way more than its offline counterparts. It is evident the growth does not happen at a slow pace in this age. Therefore as a business it is very important to keep up with the pace of these changing trends and take advantage of them in order to stay in competition and not lose out sales to your competitors.

2. Recent researches reveal that web influences almost 44% of offline purchases (as projected by Forrester Research). This is a huge percentage and can make all the difference between making a profit or closing your doors to any benefits. E-commerce provides huge opportunity for your company to gain global exposure and generate increased revenue.

3. According to another finding almost 21% of shopper in US browse through the retailer websites before taking their purchase decisions, especially for gifts. Therefore they effectively create an experience such as window shopping.

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