ECommerce Insights

If you have a business and want to excel in the field of activity you are in, it is very important to have a wider reach in the market and adequate global exposure. These are the most important aspects to be ensured for achieving sustainability to any business. Most businesses often fuel their online endeavors with eCommerce strategies in order to attain the advantage they are aiming for. E Commerce is definitely one of the most popular terms doing rounds in the business world. Many of you may be wondering what makes eCommerce so important in the present world.

Below mentioned are few researches and findings which can appropriately justify the growing importance of eCommerce in the business world.

1. The huge rate of growth registered by online sales is way more than its offline counterparts. It is evident the growth does not happen at a slow pace in this age. Therefore as a business it is very important to keep up with the pace of these changing trends and take advantage of them in order to stay in competition and not lose out sales to your competitors.

2. Recent researches reveal that web influences almost 44% of offline purchases (as projected by Forrester Research). This is a huge percentage and can make all the difference between making a profit or closing your doors to any benefits. E-commerce provides huge opportunity for your company to gain global exposure and generate increased revenue.

3. According to another finding almost 21% of shopper in US browse through the retailer websites before taking their purchase decisions, especially for gifts. Therefore they effectively create an experience such as window shopping.

For more details please visit ecommerce webstore in India

Read More

Benefits of Integrating Ecommerce in your Business

Electronic commerce abbreviated as eCommerce is the type of business and commercial transaction that involves the transfer of information across the internet. Different types of businesses and a range of different types of product are included in eCommerce. The technology allows the customers to electronically exchange goods and services with no restriction or barriers of time and distance. This type of transaction has been around for quite some time and the modern businesses are seemingly benefitting from the online transactions facilitated by eCommerce.

ECommerce definitely has revolutionized the concept of conducting business online by giving equal chances of global presence to all of them. The technology also eased the customers with online shopping and easy transaction through social commerce and mobile commerce. These innovations empowered the customers from across the globe with never before experienced advantages. Imagine placing an order for your grocery online sitting in your drawing room, or window shopping at various online lifestyle stores during travel or purchasing your favorite purse during office hours.

All these and more, eCommerce benefits the life of businesses and customers in never possible ways. The businesses today are increasingly capitalizing from e-commerce solution. They are integrating social and mobile commerce strategies in their marketing plan so that they could generate maximum benefits from the increasing global reach and exposure. The world of the internet indeed gave access to a wide range of customers around the world.

The solution provided by eCommerce is significantly cost effective as it cuts down the cost of marketing, processing, inventory management, customer care, etc.

Read More

Tips to Increase eCommerce Conversion Rate

Underestimating your eCommerce web design can be the biggest mistake you can make as a business owner. It is also likely to have a direct and negative impact on your bottom line. The paradigms of industry are ever changing and is becoming increasingly competitive, selling therefore, requires, much more than just few good looking pages. The good news about all these developments that are creating a positive user experience on your eCommerce site doesn't really have to be much complicated. In fact it can be a very simple and straight forward process.

Tips to optimize your eCommerce web design
Less Text and More Pictures: Always remember that your eCommerce site is for selling your products online. Therefore, remember that customers rely on how things appear online, so using a picture that is more prominent and lesser text in your store front web design can significantly entice tour customers and target audience.

Give reviews and testimonials
The major part of your online visitors will look for reviews and testimonials about your product and services before they take their final decision.Since this will directly promote your sale, go ahead and display a few quotes right on your home page.

Create Uniqueness
It is very important to let your customers know that how the product and services you sell stands out from the rest. One easy way is to infuse your own unique story into the eCommerce web design. This again can be achieved by creating an About Us page.

Entice with Promos
The simplest tactics to attract visitors to your eCommerce store and successfully transform them in sale is by offering exclusive and promotional offers. Discounted or free shipping can also provide an incentive for the customers to make purchases.

Boost Credibility
It is very important to boost the confidence of your potential customers. This can be achieved by making it easy for your customers to contact you. Every successful eCommerce web design must include a bold number and it must be displayed above the fold.

About Souvik Das Founder of Thedigitalmarketing.org, an SEO Executive, Digital Marketing Executive & blogger expert. Follow him on Twitter, or befriend him on Facebook.

Read More