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Friday, July 19, 2013
Souvik Das
Underestimating your eCommerce web design can be the biggest mistake you can make as a business owner. It is also likely to have a direct and negative impact on your bottom line. The paradigms of industry are ever changing and is becoming increasingly competitive, selling therefore, requires, much more than just few good looking pages. The good news about all these developments that are creating a positive user experience on your eCommerce site doesn't really have to be much complicated. In fact it can be a very simple and straight forward process.
Tips to optimize your eCommerce web design
Less Text and More Pictures: Always remember that your eCommerce site is for selling your products online. Therefore, remember that customers rely on how things appear online, so using a picture that is more prominent and lesser text in your store front web design can significantly entice tour customers and target audience.
Give reviews and testimonials
The major part of your online visitors will look for reviews and testimonials about your product and services before they take their final decision.Since this will directly promote your sale, go ahead and display a few quotes right on your home page.
Create Uniqueness
It is very important to let your customers know that how the product and services you sell stands out from the rest. One easy way is to infuse your own unique story into the eCommerce web design. This again can be achieved by creating an About Us page.
Entice with Promos
The simplest tactics to attract visitors to your eCommerce store and successfully transform them in sale is by offering exclusive and promotional offers. Discounted or free shipping can also provide an incentive for the customers to make purchases.
Boost Credibility
It is very important to boost the confidence of your potential customers. This can be achieved by making it easy for your customers to contact you. Every successful eCommerce web design must include a bold number and it must be displayed above the fold.
Tips to optimize your eCommerce web design
Less Text and More Pictures: Always remember that your eCommerce site is for selling your products online. Therefore, remember that customers rely on how things appear online, so using a picture that is more prominent and lesser text in your store front web design can significantly entice tour customers and target audience.
Give reviews and testimonials
The major part of your online visitors will look for reviews and testimonials about your product and services before they take their final decision.Since this will directly promote your sale, go ahead and display a few quotes right on your home page.
Create Uniqueness
It is very important to let your customers know that how the product and services you sell stands out from the rest. One easy way is to infuse your own unique story into the eCommerce web design. This again can be achieved by creating an About Us page.
Entice with Promos
The simplest tactics to attract visitors to your eCommerce store and successfully transform them in sale is by offering exclusive and promotional offers. Discounted or free shipping can also provide an incentive for the customers to make purchases.
Boost Credibility
It is very important to boost the confidence of your potential customers. This can be achieved by making it easy for your customers to contact you. Every successful eCommerce web design must include a bold number and it must be displayed above the fold.
 | About Souvik Das Founder of Thedigitalmarketing.org, an SEO Executive, Digital Marketing Executive & blogger expert. Follow him on Twitter, or befriend him on Facebook. |
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Very handy article for me because i have known some essential Tips to Increase eCommerce Conversion Rate which was very informative to me. Thanks!!!
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