What is a Social Networking Site?

Social networking sites can be defined as the web based services that allow individuals to construct a public profile, articulate the list of users with whom they want to interact, share or connect. A profile in social networking site allows the individual to traverse their list of connections and those made by others within the system. It is unique phenomenon allowing individuals to meet and form connections with strangers as well as revive and maintain with the ones already known.

In simpler words social networking sites provide the individuals with the forum to share their activities and information with families, friends, colleagues or acquaintances. Facebook, Google+, Twitter, LinkedIn, Pinterest, etc are examples of most popular social networking sites.

These sites also have great significance in case of promoting businesses. Increasing number of internet users from around the world are registering in social networking sites making it one of the most coveted and largest bases of potential customers around the world. Promoting business messages through social networking sites will entail that you get access to increasing numbers of customer base and explore global markets as well.

In my next blog i'll discuss how business benefited by social networking sites.

About Souvik Das Founder of Thedigitalmarketing.org, an SEO Analyst, Digital Marketing Executive & blogger expert. Follow him on Twitter, or befriend him on Facebook.