23 July 2013

Being an urban youth, it is most common among us to have an account on any social networking site. Businesses too increasingly are looking up to these mediums of social interaction to promote and communicate their business objectives. Most of us have our accounts in the most popular social networking sites. If businesses are posting content on these sites they will want appropriate engagement from audience’s end. One of the most frequently asked questions among businesses owners and strategists are “Why the promotions are not receiving satisfactory responses?” Here are few tips to ensure that the audience engagement to your content is enhanced:

1. Ask Questions that are Provocative: If you are planning your social media campaigns include questions that are provocative and can make the visitors pause for a while and think about it. Don’t just post an article, image or simple video links.

2. Post content other than your own: Include content from other sources as well which are in your field. Nobody will like to follow someone who only brags about themselves. Having a variety of content will help you to keep your audience interested.

3. Include Videos and Images: The Social Media Pages are aesthetically pleasing when it contains videos, images, charts, inforgraphs, etc. People are more likely to obtain information in the visual format rather than what they do from the plain text.

4. Tag the Author: Always tag the author of the article, the video or the image you link to. This will obviously give the author a notification that you are promoting his or her work. They might even start following you then.

5. Ask audiences for opinions: This is one of the best ways to engage your audiences. Gear questions toward your audiences in social media. Once in a while you might also post something about your personal life. During holidays share your plans and updates. This way you can keep the audiences continuously interested in your page.

Always remember that audience sought for uniqueness in content. To engage them in your page include more and more interesting and unique content in your page.

1 comment:

  1. I agree with you as I too use to follow the same steps while doing digital marketing.
    SEO services India

    ReplyDelete