20 July 2013

Electronic commerce abbreviated as eCommerce is the type of business and commercial transaction that involves the transfer of information across the internet. Different types of businesses and a range of different types of product are included in eCommerce. The technology allows the customers to electronically exchange goods and services with no restriction or barriers of time and distance. This type of transaction has been around for quite some time and the modern businesses are seemingly benefitting from the online transactions facilitated by eCommerce.

ECommerce definitely has revolutionized the concept of conducting business online by giving equal chances of global presence to all of them. The technology also eased the customers with online shopping and easy transaction through social commerce and mobile commerce. These innovations empowered the customers from across the globe with never before experienced advantages. Imagine placing an order for your grocery online sitting in your drawing room, or window shopping at various online lifestyle stores during travel or purchasing your favorite purse during office hours.

All these and more, eCommerce benefits the life of businesses and customers in never possible ways. The businesses today are increasingly capitalizing from e-commerce solution. They are integrating social and mobile commerce strategies in their marketing plan so that they could generate maximum benefits from the increasing global reach and exposure. The world of the internet indeed gave access to a wide range of customers around the world.

The solution provided by eCommerce is significantly cost effective as it cuts down the cost of marketing, processing, inventory management, customer care, etc.

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